<p data-start="438" data-end="729">The global drinks and alcoholic beverage industry is entering a structural transition rather than a simple growth cycle. While volumes remain under pressure in several mature markets, value-led growth, premiumisation, and portfolio diversification are reshaping how brands compete and scale.</p>
<h2 data-start="731" data-end="772">Premiumisation Is No Longer Optional</h2>
<p data-start="773" data-end="1139">Across spirits, wine, and beer, premium and super-premium SKUs continue to outperform entry-level products. Consumers are drinking less but trading up &mdash; prioritising quality, provenance, and storytelling. For producers, this shift places greater emphasis on brand narrative, packaging, sustainability credentials, and controlled distribution rather than mass volume.</p>
<h2 data-start="1141" data-end="1195">Low &amp; No Alcohol Is Becoming a Strategic Category</h2>
<p data-start="1196" data-end="1552">What was once a niche is now a core portfolio pillar. Low- and no-alcohol beers, spirits alternatives, and functional beverages are seeing strong adoption across Europe, Asia, and urban U.S. markets. Importantly, buyers are no longer treating this category as experimental &mdash; distributors now expect consistent supply, regulatory clarity, and repeat demand.</p>
<h2 data-start="1554" data-end="1588">Asia Is Driving Future Demand</h2>
<p data-start="1589" data-end="1923">Southeast Asia and select East Asian markets are becoming critical growth engines. Rising disposable incomes, premium on-trade expansion, and increasing exposure to international brands are reshaping consumption patterns. Singapore, Japan, South Korea, and Vietnam are emerging as regional hubs for product discovery and distribution.</p>
<h2 data-start="1925" data-end="1960">Supply Chains Are Under Review</h2>
<p data-start="1961" data-end="2317">Volatility in freight costs, packaging availability, and compliance requirements has pushed beverage companies to rethink supplier dependencies. Many producers are now diversifying bottling partners, ingredient sources, and logistics routes to reduce operational risk &mdash; making reliable B2B platforms and verified supplier databases more valuable than ever.</p>
<h2 data-start="2319" data-end="2365">What This Means for Industry Stakeholders</h2>
<p data-start="2366" data-end="2726">For producers, success will depend on sharper positioning and smarter market entry strategies. For buyers and distributors, curated portfolios and dependable supplier relationships are becoming competitive advantages. And for service providers &mdash; from logistics to data platforms &mdash; enabling trust, transparency, and market access is the real growth opportunity.</p>
<p data-start="2728" data-end="2836"><strong data-start="2728" data-end="2836">The next phase of the drinks industry won&rsquo;t be defined by who produces more, but by who connects better.</strong></p>

The Global Drinks Industry in 2026 Where Growth Risk and Opportunity Are Shifting

Vinexpo Asia 2026 brings together global wine and spirits producers with importers, distributors, retailers, and hospitality buyers from across Asia-Pacific. The event’s conference programme features leading economists, wine authorities, and brand strategists discussing Asian market dynamics, consumer trends, premiumisation, and product innovation. Exhibitors benefit from one-on-one meetings with decision-makers seeking new wines, craft spirits, RTDs, and specialty beverages for distribution across China, Japan, Korea, Southeast Asia, and Australia. Highlights include the Vinexpo Academy masterclasses, tasting lounges, and category-focused showcases. With strong international participation and high-quality trade networking, Vinexpo Asia is a major entry point for brands aiming to scale in the region’s rapidly expanding beverage markets.

Vinexpo Asia – May 26–28, 2026

Beverages

ProWine Singapore 2026 is Southeast Asia’s leading trade fair for wines, spirits, and low/no-alcohol products, attracting producers, importers, distributors, and hospitality buyers from across the region. The event features expert masterclasses led by MWs, WSET educators, and category specialists, along with market-focused seminars covering consumer trends, Asian distribution channels, and regulatory insights. Exhibitors gain exposure to regional buyers from Singapore, Malaysia, Indonesia, Vietnam, Thailand, and beyond. Key highlights include ProWine Zero (spotlighting alcohol-free innovation), country pavilions, and curated tasting zones. With its strong professional attendance and regional reach, ProWine Singapore offers a strategic gateway for brands expanding into Asia’s growing beverage markets.

ProWine Singapore – Singapore | April 21–24, 2026

The London Wine Fair remains the UK’s essential trade platform for the global wine industry. The 2026 fair will feature thousands of wines from international producers, alongside masterclasses hosted by leading sommeliers, wine critics, educators, and import specialists. Industry talks cover sustainability, market trends, retail insights, and innovation across the on- and off-trade. Exhibitors can engage with UK retailers, wholesalers, distributors, and hospitality buyers seeking new listings and portfolio expansions. Highlights include the Discovery Zone for emerging producers, the Education Theatre, and curated tastings with country pavilions. With strong buyer attendance and a reputation for high-quality trade engagement, the London Wine Fair offers an exceptional opportunity for producers and exporters targeting the UK market.

London Wine Fair – London | May 18–20, 2026

United Kingdom

Ab Test

Looking for Interns for the upcoming season in 2026. Please note the position is season, June to Mid November/ December and/ or August-Nov, Dec. 
Rest assured, accommodation is provided.
Contact Katja Fischer at email: office@joseffischer.at

Manage and grow export accounts, negotiate pricing, support logistics & international customer relationships

Gin , Contemporary Styles (Please Specify) , 700 ml

VII HILLS Italian Dry Gin

Jonomade Classic London Dry Gin

Jonomade Dick's Drop

We are actively sourcing Kazayak Malbec and other premium dry red wines originating from Moldova (Country Code: MD). Our interest lies in discovering boutique labels and established producers offering:
Wines with distinct terroir character and export-ready packaging
Producers with compliance to Indian import regulations and competitive B2B pricing
Preference will be given to wineries with a focus on quality, traceability, and consistent volume supply.

We are seeking Corona, Pacifico, and Modelo Negra for regular container shipments on an ongoing basis. Specifications are as follows:

Packaging: 355ml glass bottles

Load Sizes: 20ft and 40ft containers

Market Focus: Orders ready for distribution across Southeast Asia

Volume: Immediate and repeat purchase potential with established client base

We are ready to engage with authorized exporters, distributors, or breweries offering competitive terms and timely fulfillment.

We are a Baltimore-based wine importer actively expanding our portfolio with distinctive and export-ready wine brands from:

Australia

New Zealand

Hungary

Our distribution network covers the U.S. East Coast, and we’re particularly interested in wines that offer regional authenticity, strong brand identity, and market readiness.

We welcome partnerships with boutique producers as well as established wineries offering:

Red, white, and rosé wines

Unique varietals and indigenous expressions

Shelf-stable packaging and competitive trade pricing

We are a specialized spirits importer based in India, with a core focus on bulk procurement and distribution of premium Scotch whiskies. Our current sourcing interest includes:

Single Malt Whiskies

Blended Scotch

Bottled-in-origin Scotch Whiskies

We actively seek partnerships with established distilleries and export-ready bottlers offering consistency, quality, and compliance with Indian import standards.

We continuously seek exceptional products that reflect craftsmanship and character — be it premium-tier exclusives or elevated mid-tier selections with a distinct edge. While still reds and whites are not within our current scope, we are keenly interested in Sparkling and Rosé offerings that bring vibrancy, finesse, and a story worth sharing.

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VII HILLS Italian Dry Gin

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43 % Alcohol

Jonomade Classic London Dry Gin

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45 % Alcohol

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Vinexpo Asia – May 26–28, 2026

Hong Kong Convention & Exhibition Centre, Expo Drive, Wan Chai, Hong Kong, NA, Hong Kong Island,

26 May, 2026 to 28 May, 2026

5 views

Beverages

ProWine Singapore – Singapore | April 21–24, 2026

1 Expo Drive, Singapore EXPO, Singapore 486150, Singapore, Singapore, NA,

21 Apr, 2026 to 24 Apr, 2026

3 views

Beverages

London Wine Fair – London | May 18–20, 2026

Olympia, Hammersmith Road, London, UK, London, England,

18 May, 2026 to 20 May, 2026

6 views

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